How this Latino entrepreneur made $100,000 a year with a food recipe blog | Univision Money News


Jannese Torres has been drawn to cooking since childhood. He says that since the age of 11, he had been helping his mother prepare Puerto Rican dishes. But it took years, many years, for him to think about making money teaching how to make succulent rice with pigeon peas.

She was 27 when her dissatisfaction with her job as an engineer led her to look for another way to generate income. “I felt the engineer identity wasn’t for me, but I didn’t know what else I could do,” she told Univision News. And he remembered his love for cooking. He tried to be a personal chef, but it was another path that opened up a world of possibilities for Torres from which he will never return.

He created a blog and started sharing Latin recipes in the evening after work or on weekends. But as a sign of fate, six months later he lost his job. “With the free time I had, I started watching YouTube, reading blogs, studying how other people were turning this creative project into a business,” says Torres.

It took time to consolidate your blog Delish D’Lites, but along the way he learned the tools to make money from a platform like this.

She found work as an engineer again, but in her free time, she kept the blog. He learned how to generate income by producing recipe videos for large supermarket chains. He also learned how some brands pay a percentage of the sales of a product generated from their blog, known as “affiliate marketing” or affiliate marketing. And, most importantly, he discovered the passive source of income provided by advertisements on his platform.

“It took me about four years to earn my first $10,000. It didn’t happen overnight,” he said in an interview. “But when you kinda figure out how to do it, you can keep replicating and now I’m making $100,000 a year from blogging.”

Torres says he feels “like the money came from heaven” as he currently spends little time on the blog. For years he has shared so many cooking recipes that people now easily join him whenever they google how to make a Cuban rice congrí or the Puerto Rican Christmas drink known as Coquito.

From blog to podcast about money and financial independence

Now Torres focuses her days as an entrepreneur on her podcast Yo Quiero Dinero, with which she seeks to help Hispanics — and Hispanic women in particular — learn about investing and get rid of limiting ideas around money. .

“When you start a business, you start learning how money works (…) After years of studying, reading books, listening to podcasts, I started talking to my friends and ( …) I learned that nobody talks about this Nobody knows how a business works, how investments work, what financial independence is, especially for women, it’s a conversation that is still a little taboo, there’s a lot of stigma in talking about how much you earn, how much you have in the bank…”

“It inspired me to start the podcast because I wanted to create a space where Latinas in particular can talk about money without shame,” she explains.

This platform also helps you amplify your own success story of how finding ways to generate extra money from your work has achieved financial independence. He gives keys to identify a ‘side hustle’ or an activity to generate money outside of ‘traditional’ work.

A “side hustle” or how to generate money outside of traditional employment

Torres recommends starting by making a list of everything you know how to do, personally and professionally. It helps to “explore” what skills could turn into a potential business.

“For me, ‘secondary hustle’ is a way of protecting yourself from the things that can happen in life. You can’t control whether your job decides it doesn’t need you, but you can make the decision. to do a business for the side, (think) ‘I can drive Uber, I can babysit…’

The two “side hustles” that Torres developed helped him achieve financial independence and even gave work to his sister and mother. And last year, she quit her job as an engineer forever.

“I was able to do a lot more than I ever thought possible (…) I want to normalize the idea that we (Latinos) can also be millionaires, we can have businesses, we can be investors, this is not something that is just for one particular community, we can do it too”.

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