Acecale Castilla y León and Mercadona renew their collaboration agreement


The Celiac Association of Castilla y León renewed today Wednesday with Mercadona the collaboration agreement that they signed in 2019. This agreement wants to guarantee and improve the protection of the rights of users and consumers of Castilla y León, affected by disease. Under the signed agreement, both parties also undertake to improve the company’s information in retail commercial distribution to the consumer through the Mercadona supermarket chains.

The framework agreement provides for the further development of specific agreements for the defense of the interests of the celiac group in Castile and León, which can take the form of joint information and awareness campaigns, as well as the implementation of courses, seminars or conferences or in carrying out specific studies.

Concretely, in 2022, the Agreement will materialize in the project ‘Without Tupper in the backpack’, the first online cooking magazine dedicated to gluten-free restaurants in Castilla y León. A gastronomic tour of the gluten-free world that will include exclusive cooking tips and interviews with chefs already established in gluten-free gastronomy in the Community to raise awareness of the need for a safe and quality offer.

This project, which will have a total of 10 episodes with an approximate duration of 10 to 12 minutes, aims in this case to bring the hotel and restaurant sector closer to the needs of the celiac group, dismantling the myths that exist about the difficulty in adapting cuisines, ingredients and recipes to people with celiac disease. Thus, reference will be made to different issues related to celiac disease, the gluten-free diet, the correct selection and identification of safe raw materials, the preparation of recipes suitable for celiacs and the key elements to provide a safe gastronomic offer from catering establishments.

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The Association of Celiacs of Castilla y León is a private non-profit entity, created 24 years ago. Its field of action is in Castilla y León and its main objective is to contribute to the improvement of the quality of life of the celiac group. It voluntarily brings together celiacs, relatives affected and legal persons aware of their pathology.

At present, the Association has more than 1,300 members, who can benefit from the services provided by ACECALE, among which: the supervision of the diet of patients who present problems due to the involuntary intake of gluten , training and orientation service , recreational activities, awareness campaigns and dissemination of information on celiac disease, conferences, talks, psychological support and dietary advice, among others.

Mercadona in Castile and Leon

Mercadona, a physical supermarket and online sales company, completed last year 2021 purchases in Castilla y León for 1,795 million euros, to more than 600 Castilian and Leonese suppliers with whom it works in the community. In addition, the company ended the year by consolidating a workforce of 4,192 people in the community with stable and quality jobs.

Likewise, to continue contributing to the social and economic development of Castilla y León in 2021, the company invested 65 million euros dedicated to the modernization and improvement of its logistics block in Villadangos del Páramo and the implementation in 8 supermarkets of a more efficient and sustainable store model, which saves 40% of energy consumption per compared to a conventional store. These types of stores, of which Mercadona already has 49 throughout the community, have, for example, improved insulation, LED lighting and smart management of energy consumption. In addition, they incorporate more sustainable refrigeration systems, which reduce the use of fluorinated gases and greenhouse gas emissions.

Due to the social commitment it has with Castilian and Leonese society, in 2021 it donated 1,509 tons of essential products to soup kitchens and charities throughout the community, 5% more than ‘in 2020.

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